Client: B&O PLAY

Global Product Launch

Transforming the everyday with the B&O PLAY H5

We partnered with B&O PLAY for the global launch of the Beoplay H5 wireless bluetooth in-ear headphones. Our second international launch with the B&O PLAY brand, we wanted to show the world the transformative nature of the Beoplay H5.

We took the intimate and powerful listening experience of the B&O PLAY H5 to heart, and created a world that told the story of how music can change the feeling of any moment. How it lifts spirits, how it helps us better understand others, or lets us feel things we’ve never felt before. With the help of the H5, music transforms mundane moments into something much more magical.

B-Reel was responsible for the global communication strategy and execution, and helped shaped every aspect of the campaign from initial concept through to the production of offline, online and in-store content.

We provided seamless integration with our sister company B-Reel Films to produce a series of films directed by Magnus Härdner and shot on location in Portugal.

The response to the work has been amazing - the product sold out within the first two weeks.

And in 24 hours, the site won site of the day on AWWWARDS, FWA, and CSS.

Our clients were pretty happy with our ongoing partnership, too.

As always it has been a true pleasure to work with all of you, and I’m really in love with the site and how everything comes together.

  • Awwwards
  • FWA
  • CSS

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